Debunking Cotton Myths with E3cotton

Join Jennifer Crumpler of BASF's e3 sustainable cotton program, and Andrew Olah and Bob Antoshak of Olah Inc., for an important and insightful interview with author (at Apparel Insider magazine), consultant, and former World Bank economist, Veronica Bates Kassatly, about debunking myths surrounding cotton and other fibers, the responsibilities of NGOs, understanding the strengths and weaknesses of industry sustainability claims and metrics, and the role played by today's apparel industry in supporting (or not) sustainable supply chains.

Originally recorded July 2020.